My career began in the Israeli Defense Forces Unit 8200, where I served as Head of Intelligence Research Section, developing my analytical foundation and leadership skills. This experience taught me how to extract meaningful insights from complex data under high-pressure situations.
 

After completing my B.Sc. in Statistics & Economics at Tel Aviv University and later earning an MBA in Big Data from Reichman University, I transitioned into fintech. At BlueVine Capital, I led risk analytics for over 6 years, managing teams and automating over 70% of risk decisions covering $100M in monthly SMB lending.
 

Currently, as Director of Product & Marketing Analytics at Tipalti, I lead a team of 8 analysts supporting 30+ stakeholders. We use advanced analytics, ML models, and LLMs to drive product adoption and revenue growth. My passion for movies and TV, which I've been writing about as a critic since 2014, inspired me to create Screen Analytics, where I apply my professional expertise to entertainment data.